We’ve gathered all of the research we’ve done over recent years in one place, with our most recent studies listed first. Each has a full report available for you to read as well as an overview of some key insights.
The Egmont Reading Club
New research from Egmont Books UK, in collaboration with mumsnet, explores the impact of really focusing on reading for 6 weeks during lockdown. We were interested to find out how children’s motivation and enthusiasm to read independently, their attainment and their well-being would be affected by the experience.
Reading for Pleasure
Egmont’s Reading for Pleasure research explores why reading for pleasure matters, including its impact on attainment and wellbeing.
Stories and Choices
A research study commissioned by Egmont Publishing UK in collaboration with St Joseph’s Catholic Academy in Stoke on Trent, The Book People and Family, Kids & Youth research, Stories and Choices explores the impact of prioritising storytime in school on a child’s overall love of reading for pleasure and their progress in reading comprehension.
Print Matters More
Print Matters More explores whether it is possible to turn reluctant child readers into passionate readers. Building on insights from Print Matters, the study set out to explore whether the deep emotional connection that reading with a child inspires can influence behaviour change and encourage more reading and more book buying.
Print Matters More Project Extension
Egmont’s extension to their Print Matters More research further explores the impact of free choice on a child’s interest in, and enthusiasm for, reading for pleasure. It also identifies three roles that parents should take to encourage their child to read for pleasure.
‘Print Matters More is such a vitally important initiative’Michael Morpurgo
Breaking Down Barriers
Egmont’s annual review of the children’s market in 2016 explores consumer trends and the barriers and opportunities for reading and buying, for both books and magazines.
Reading Magic Project
Egmont’s research The Reading Magic Project explores why reading to 3-4 year olds is in decline and what can be done to encourage more reading and more book buying in families with children of this age.
The study investigates the impact of giving parents plenty of very specific advice and help and the effect of a stimulating retail environment on reading and book buying.
Creating Readers for the Future
Egmont’s annual review of the children’s market in 2017 explores trends in reading and in the book and magazine markets.
Egmont’s research piece, Print Matters, explores parents’ and children’s responses to reading children’s books, including print books, eBooks, apps and magazines.
The research is made up of two studies conducted with Family Kids and Youth and with The University of Sussex’s Children and Technology Lab, part of the School of Psychology. The findings of the two investigations are brought together to form a view of the conscious, unconscious and physical responses to reading.
Reading Street is a study by Egmont following the changing nature of children’s reading. The study includes a number of different aspects, including reading and home life, reading at school, the effect of digital on reading and Christmas traditions.
Click on each chapter below to find out more and download the PDF files to read.